Search engines can use metadata to find relevant information to display in search results. Metadata includes items such as the page title, the meta description, and keywords.
Page titles are often used as the title link in search engine results, so hence its importance.
It is best practice to have a unique title tag per every page, preferably starting with a relevant keyword, and have less than 60 characters.
Meta descriptions display in search engine results as a short descriptive blurb. They are usually only a couple sentences long. A meta description tag should be well composed, compelling, and informative. If you are targeting specific keywords, make sure to include them at the beginning of the description tag.
Keywords are words and phrases in your descriptions and metadata that are relevant to the content on a page.
Meta keywords are only supported in category pages.
There is no support for keywords in product pages since this method is slowly becoming obsolete: it is better to include keywords into descriptions.
Users can set the following fields in product pages:
This information can be added in the SEO section for each product in the Product Details page in BigCommerce.
Users can set the following fields in category pages:
This information can be added in the SEO section for each category in the Category Details page in BigCommerce.